It looks to be a slow weekend at the box office once again, as 'Teenage Mutant Ninja Turtles: Out of the Shadows' fell below its already scaled-back expectations to gross $2 million in Thursday night previews. That's 56.5% lower than the $4.6 million start of 2014's 'Teenage Mutant Ninja Turtles'. Obviously, unimpressive reviews (33% on RT) and mixed word-of-mouth (65% on Flixter) will make the film fail to hold up as well as its predecessor. An opening less than $30 million is likely for the $135 million family pic.
In contrast, 'Me Before You', the $20-million romance based upon the novel of the same name, got off to a strong start with $1.365 million, besting the $1.1 million 'If I Stay' made in 2014 and the last three Nicholas Sparks films. The former went on to debut with $15.7 million, and it looks as if 'Me Before You' will surpass that and expectations albeit slightly.'Popstar: Never Stop Never Stopping' flopped with $322k, which is a bit more than what 'Pride and Prejudice and Zombies' and 'Whiskey Tango Foxtrot' made in February and March (both $300k). Expectations ranged from $5 million to $10 million, but looks as if it will now finish the weekend with a little more than $3 million.
Last week's champion 'X-Men: Apocalypse' is looking at a drop of over 60% due to weak reviews and word-of-mouth and will battle 'TMNT 2' for the top spot. 'Me Before You' will likely finish third behind those films unless 'Alice Through the Looking Glass holds up better than expected, which is unlikely, and 'Captain America: Civil War' and 'The Angry Birds Movie' will duke it out for fourth place. Right now, 2016 box office is tracking 3.3% ahead of 2015 but if the weak performances of sequels continue to affect the box office it will likely start falling behind. 
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