Coming off the strongly received 'Ghost Protocol', the fifth installment of the spy franchise is set to earn around $45 million for the three-day weekend, though there is a possibility it can overcome that number.
First off, the 'Mission: Impossible' franchise is a very strong one, with top performers including 'Mission: Impossible II' ($215.4m) and the aforementioned 'Ghost Protocol' ($209.4m), and not to mention the spy genre overall, with recent hits like 'Skyfall' ($304.4m) and 'Kingsman: The Secret Service' ($128.3m). The marketing has been great too, especially the event where some customers at a shopping center getting an opportunity to prove themselves as worthy IMF agents. Reviews are very positive as well, with a stellar 92% on Rotten Tomatoes and a promising 8.2/10 rating on IMDb.
However, not everything is working in favor with 'Rogue Nation'. One factor going against the film is Tom Cruise's drawing power, which has somewhat faded over recent years. His most recent films are sci-fi misfires that include 'Oblivion' ($89.1m cume to $120m budget) and 'Edge of
Tomorrow' ($100.2m cume to $178m budget). He also starred in the flop known as 'Rock of Ages' ($38.5m cume to $75m budget). It also doesn't help that the summer has already been filled with big-budget action flicks ('Mad Max: Fury Road' with $151.9m and 'Terminator Genysis' with $86.8m), and audiences who are tired of those films will probably look over this. Still, it is likely the $150m Tom Cruise led action flick will have enough good will from the previous installment to earn over $50 million this weekend.
Weekend Forecast
1. 'Mission: Impossible - Rogue Nation': $52.4 million
2. 'Vacation': $15.2 million (3-day); $22.3 million (5-day)
3. 'Ant-Man': $15.3 million (-38.6%)
4. 'Pixels': $10.7 million (-55.4%)
5. 'Minions': $10.6 million (-53.7%)
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